Movie Studio Logos and the Stories Behind Them


As another Oscar season ramps up, TIME uncovers the stories behind some iconic Hollywood logos
Disney
By WOOK KIM | September 21, 2012
FOUNDED: 1923
TWO-SENTENCE HISTORY: Though established in 1923, Walt Disney Animation Studios didn’t release their first feature-length project until 1937: the groundbreaking and eternally wondrous Snow White and the Seven Dwarves. The studio experienced an impressive run of box-office success that all but bottomed out in the ’70s and ’80s—anyone remember Condorman?—before storming back with a string of animated hits that began with 1989′s The Little Mermaid.
MEMORABLE FILMS INCLUDE: Fantasia (1940), 20,000 Leagues Under the Sea (1954), Mary Poppins (1964), The Lion King (1994) and Enchanted (2007)
THE LOGO: It’s kind of hard to believe, but Disney—among the most brand-conscious of companies—didn’t use a logo for its movies until…1985. (Up until then, they simply used some variation of the words Walt Disney Presents….) The “Magic Castle” logo—presented on a plain blue background—was updated to a more artful presentation in 2006.

No comments:

Post a Comment