“Battleship,” Universal Pictures’ big summer entertainment, cost over $200 million to make. You know it’s cheesy and not very good, so why subject the studio to American reviews? Very wisely, Universal has been opening “Battleship” around the world in advance of its May 18th U.S. landing. And the result: already $129 million in the bank. And more to come. These numbers are from Boxofficemojo.com. And they tell you why Ron Meyer is so good at his job running the studio. The movie has terrible reviews–it’s scored a 48% on Rotten Tomatoes. One British reviewer simply called it “trash.” Universal calls it “money” and there will enough of it by May 18th to avoid a “John Carter” disaster. This is the new trend. If your movie is bad, play for it people who just need to see explosions and special effects. The movie stars non-actor Rihanna, and “John Carter” hero Taylor Kitsch.
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